Introduction To WordPress

WordPress is the simplest, most popular way to create your own website or blog.


 WordPress is a free, open-source website creation platform. On a more technical level, WordPress is a content management system (CMS) written in PHP that uses a MySQL database. In non-geek speak, WordPress is the easiest and most powerful blogging and website builder in existence today.

WordPress is an excellent website platform for a variety of websites. From blogging to e-commerce to business and portfolio websites, WordPress is a versatile CMS. Designed with usability and flexibility in mind, WordPress is a great solution for both large and small websites.

WordPress is an open-source content management system licensed under GPLv2, which means that anyone can use or modify the WordPress software for free. A content management system is basically a tool that makes it easy to manage important aspects of your website – like content – without needing to know anything about programming.

WordPress is an Open Source software system used by millions of people around the world to create beautiful websites and blogs. It is completely customizable by the use of themes and plugins.


The end result is that WordPress makes building a website accessible to anyone – even people who aren’t developers.

Benefits Of WordPress

As well as being a fantastic blogging and content management system, one of the huge benefits is the wealth of information out there. There’s a great community of people behind the design & development of the WordPress system itself. People from all over the world contribute their time, knowledge and skill to keeping WordPress updated and secure.

1.Simple and Easy to use

You don’t have to deal with any coding if you don’t want to.

You can choose from templates for WordPress websites or work with a professional web developer if you’re looking for a more custom and unique web design or require certain features.

This allows you to eliminate the time you’d spend learning website design and may give you time to devote to growing other areas of your business.

2. Stable and Innovative

The function and purpose of a website can change over time, and thankfully, WordPress is up to that task.

Regular updates mean that the CMS stays relevant, problems are resolved, and new useful and exciting features are added regularly.

3. Attractive design options

WordPress comes with thousands of dedicated themes, many of them free, allowing you to customize and personalize your creation as you wish.

4. Search Engine Optimization (SEO)

WordPress makes SEO a piece of cake, simplifying the use of H1, H2 and H3 tags, the use of keywords in your website URL, and supporting plug-ins like SEO Ultimate, All-In-One-SEO-Pack, Platinum SEO Pack, Yoast WordPress SEO, etc.

5. Easy content management

Managing content has never been easier, and you can simplify things even more by assigning editors, authors, administrators and limiting their freedom.

If you can edit a Word document, you can edit content on your WordPress website.


6. Responsive

This CMS is your best choice if you want your website to adjust to the device it is accessed from and provide your visitors with an unforgettable experience, whether from smartphone, tablet or desktop computer.

7. Functionality

While most HTML website builders include only basic functionality, WordPress takes the concept to a new level, offering themes and plug-ins that make it easy to customize your website and improve the user experience.

When you sign up for a WordPress website, there is no limit to how you can utilize the variety of plugins and themes. With a range of modern and contemporary themes, almost everyone can build a site for any type of business including:

8. Application programming interfaces (APIs)

Social media networks offer APIs, allowing the integration of 3rd party services with user websites. WordPress makes available thousands of API’s, giving you the freedom to integrate outside resources into your website.

9. Support

The WordPress community includes thousands of technicians and volunteers providing free advice and support on various forums. All you need to do is post your question and you will receive your answer in no time.

10. Speed and efficiency

As hard to believe as it may seem, WordPress allows you to build your website in as little as a single day, only requiring pictures and content.

Many may argue that there are other proprietary software options out there, and some of them offer most of the above benefits, but none of them will offer all at once, and none will rise to the value, flexibility and efficiency of WordPress.

If you’re looking for more information on WordPress or website design services, contact Thrive. One of our web experts would love to tell you more about the features and benefits of WordPress.

Marketing Position of WordPress

General marketing activities such as having a blog, posting on social media, or sending email newsletters do not have guaranteed results. Furthermore, paid advertising on different platforms like Ad Words or Facebook has a Return on Investment (ROI) that’s difficult to forecast, many times even difficult to calculate. These “vague” activities simply don’t compute in the world of development where actions are planned, programmed, and executed to get defined and predictable results. Since no one wants to waste their time and resources towards unpredictable outcomes, WordPress plugin and theme developers invest most of their time heads down, focused on the development of their product.

One of the questions that we often get asked is: Why should I use WordPress? Isn’t my old site good enough? Why do I need to switch to WordPress from another platform? If you’re asking these questions, then you’re at the right place.


we will share 6 important reasons why you should use WordPress.

1. WordPress is Free as in Freedom

WordPress is a free software. It means you are free to download, install, use and modify it to match your needs. You can use it to create any kind of website.

If you want someone experienced to setup your WordPress site, then our talented staff members are happy to help you get started.

If you run into any issues with WordPress, simply type your question in Google and add Innovative Sun at the end of your question. You will likely find the answer on our website.

2. WordPress is Easy to Customize with Themes and Plugins

A large portion of people using WordPress are neither web designers nor programmers. As a matter of fact, most folks start using WordPress without any prior knowledge of designing websites.

For non-tech savvy folks, WordPress is the perfect solution because there are thousands of free website templates (themes) that you can choose from.

WordPress themes are easy to customize because a lot of them come with their own options panel allowing you to change colors, upload logo, change the background, create beautiful sliders, and truly customize it to your needs without writing any code at all.

You can also add custom functionality to your WordPress site by using plugins. WordPress plugins are like apps for your website that you can use to add advanced features like analytics, contact forms, membership area, and more.

4. WordPress is Easy to Manage

WordPress comes with a built-in updates management system. This allows you to update your plugins and themes from within your WordPress admin dashboard.

WordPress also notifies you when there is a new version of WordPress available, so you can update your site by simply clicking a button.

To protect your data from any accident or hacking, you can easily use a WordPress backup plugin to automatically create backups and store them safely on a remote location.

5. WordPress is safe and secure

WordPress is developed with security in mind, and it is considered to be a very safe and secure platform to run a website. However, just like the real world, the internet can be an uncertain place.

There are intruders out there who want to get their hands on as many sites as they could. To protect your WordPress site, there are a few simple things that you can do to make it even more secure. For details, see our step-by-step WordPress security guide for beginners.

6. WordPress Can Handle Different Media Types

WordPress is not just limited to writing text. It comes with a built-in media up loader to handle images, audio, and video files.

WordPress supports embed enabled websites which means you can embed YouTube videos, Instagram photos, Tweets, and Sound cloud audio by just pasting the URL in the WordPress post editor.

Our Services About WordPress


Custom WordPress Development

Design and Front-end

Unlock the full potential of WordPress by developing custom plug-ins and API integrations. Elite developers know the latest trends and can help build from the ground up, or integrate into existing teams to create world-class sites.

Having great design is a necessity in the competition for online users and customers. Designers optimize UI and UX while integrating your company’s brand and vision into the website.

WordPress Security

Blogging Solutions

Ensuring the safety and security of your website should always be a top priority. Security consultants can conduct code audits and scan vulnerabilities, working with your team at any stage in the development process.

As your blog grows, you may want to change the look of your site and add more features for your growing audience. That means it’s important to choose a blogging platform that’s flexible, with room to grow.

search engine optimization

Custom Plugin Development

SEO, or search engine optimization, ensures your website is reaching your focus customers by ranking at the top of search engines such as Google and Bing. To increase qualified traffic to your ecommerce website that translates into more sales, your website has to have professional SEO.

We develop custom WordPress plugins from scratch, which you can use to add a unique functionality to your website, or sell as products to your customers. Have a problem with the current functionality of a plugin? Don’t worry, our custom WordPress plugin development services are all about tail-making your ideal plugin.